It Matters

It Matters

Every single issue you deal with today is a character issue. We live in a day when “image” is more important than character and “style” counts more than substance. We tend look at outward appearances and ignore the essential qualities that lead to excellence.

It’s time to change our priorities.

What are you looking for in your players? Is it size, speed and talent? What about the strength of their character, the integrity of their play, and how they response to extreme situations? Look deeper and you’ll see the real difference character makes!

A coach who thoroughly educates their athletes on the significance of character is not only preparing them for life, but intentionally equipping them with the qualities necessary to perform at a high level on and off the field or court. Character is the difference maker to improve performance, attitude and teamwork.

To Engrave means to “impress deeply”. Let’s make every effort to Engrave the character qualities to be complete in those that have been entrusted to us.

“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson

To learn more and Become a Character Matters Team go to www.coachcharacter.com